Breakthrough ideas that change mindsets and behaviour.

Most marketing and advertising simply maintains existing behaviour, and reinforces current mindsets. But is this model delivering the kind of products, services and solutions the modern world needs?

We believe not. It’s time to think and behave differently for everyone’s benefit. Our approach is best explained by the solution to the famous Horseshoe Puzzle. But we’ll explain that shortly.

Award-winning strategy and creative that will transform your business.

CoEX is a strategy and creative consultancy, set up by one of the world’s most awarded creatives, and smartest marketing strategists.

We come together for our clients to deliver the kind of joined-up thinking required to unlock opportunity and bring about meaningful change.

For more information about us, see About – Our Leadership team and Network

andrew@co-ex.co

paul@co-ex.co

Big ideas for leadership teams.

Our aim is to help you transform your business or organization, and to make it fit for the future. Whether you are targeting consumers or businesses. Or working in the commercial world, government, or the voluntary sector.

We’ve been chosen to work directly with CEOs and leadership teams to help align marketing and communications with business and financial objectives.

Turning your priorities into big ideas, which will connect with consumers, clients, and colleagues. Collaborating with your team and partners to make things happen.

Brand leader expertise. Challenger mindset.

We’ve been trusted by many of the UK’s top agencies and consultancies, and the world’s most famous brands and organisations. They know we understand the formula that helps keep them on top of their game.

But we’ve also worked with challenger brands, and new market entrants looking to disrupt the status quo. So, we can combine creative challenger techniques to bring about change, with the big brand thinking needed to stay ahead.

Barclays, Barratt Homes, BBC, BMW, British Council, British Gas, BT, BT Sport, BUPA, Camelot, Cancer Research, COI, Currys, DfID, Department for Transport, Dulux, The Economist, ExxonMobil, Eurostar, European Commission, FedEx, Foreign Office, Galaxy, Guinness, Health Education Authority, Highways England, Holcim, Lloyds, Marks & Spencer, Mars, Mercedes, National Portrait Gallery, P&O, Pepsi, Royal Mail, RSPCA, Sainsbury’s, Save the Children, Shell, Smart Energy GB, SmartParc, Snickers, Sport Relief, Think, Thunderhead, Thomson Holidays, United Nations, Virgin Atlantic, Volvo, Walkers Crisps, Whiskas, Wrangler, Wrigleys.

Get noticed and surprise the hell out of the competition.

You can’t change mindsets and behaviour by thinking and acting like everyone else. Too much marketing goes unnoticed by following the crowd.

So, we set our sights high… To surprise, disrupt, entertain, and even delight. But above all to get you noticed and considered. Whatever your goal.

We’ve created literally hundreds of well-known and effective campaigns, covering so many sectors over the years. For examples, please see Work.

The route to breakthrough thinking.

Getting to breakthroughs isn’t easy. That’s why they are rare.

You need sharp insights into markets and customer needs. Combined with deep understanding of client purpose, products, resources, and capabilities.

Above all, it’s when we bring our deep strategic understanding and creative skills together, that surprising breakthroughs are unlocked.

Horseshoe puzzle solution

Solve the horseshoe puzzle: https://www.youtube.com/watch?v=RmFzByxFg-A

Need a breakthrough? Give us a call.

If you have a business, marketing or communications puzzle that needs solving, then please get in touch.