When Andrew Pinkess and Paul Brazier met at AMVBBDO, they immediately recognised a shared commitment to excellence, though they had taken very different paths to get there.
Andrew, a strategist known for precision and insight. Paul, a creative leader celebrated for bold, fresh thinking. From the start they worked as one, fusing their disciplines into a single, unified way of thinking and creating.
CoEX is built on this principle. Clients need senior experience that can think and make seamlessly. Sharper thinking. Creative persuasion. Real momentum.
With decades of experience shaping campaigns for some of the world’s most successful brands, they help businesses, charities, NGOs and governments turn complexity into clarity, and clarity into action, delivering solutions that are lean, cost-efficient and high-impact.
Too often businesses struggle to bridge the gap between thinking and doing. Marketing fragments. Messaging loses focus. Opportunities slip through the cracks. Some overanalyse and stall. Others jump in without clear direction. Either way, the result is wasted time, wasted budget and ideas that fail to deliver.
At CoEX, that gap does not exist. From day one, senior experience shapes every idea. Every solution is insight-driven, creatively persuasive and commercially effective.
We help you:
· Sharper thinking
· Creative persuasion
· Real momentum
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Paul Brazier & Andrew Pinkess
FOUNDERS
Andrew Pinkess
Founder & Strategy Lead
Andrew is a strategic problem-solver, with 25 years of experience running strategy, planning and strategic services teams. He has worked as CSO/ MD across brand, advertising, design, digital and consultancy, for agencies including AMV BBDO, and LBi. His client list covers more than 100 brands and businesses across B2C, B2B, Government and voluntary sectors.
He is a Fellow of the IPA, served on the IPA Council and co-chaired the Professional Development Group. Andrew is an Oxford grad with an MBA from Warwick Business School. He has four daughters and is a member of the Scotch Malt Whisky society.
Paul Brazier
Founder & Creative Lead
Paul is a creative problem-solver with a lifelong belief in the power of a great idea. He was Chief Creative Officer and Chairman of AMV BBDO, where he helped build the UK’s most awarded agency and shaped some of the most iconic campaigns of the past two decades.
His work has won top honours at Cannes Lions, D&AD, The One Show, and beyond.
He is a former President of D&AD, a voting member of BAFTA, and the founder of allcreative.com, a platform that helps the next generation of creatives thrive.
Alongside his commercial work, Paul is an accomplished conceptual artist. He is married, a father of two, and now brings breakthrough thinking to modern brand challenges through CoEX.
We make sure the thinking works everywhere. From email to website, content, presentations and brand films, the idea stays strong and consistent. Everything connects. Everything aligns.
We are not media biased. We start with the idea and let it lead, finding the most effective and cost-efficient way to deliver it wherever your audience is.
Everything is built from the same strategic and creative foundation. The message stays clear and the brand coherent at every touchpoint.
How do we unlock these unique insights and creative solutions? We use our Model X approach to review, refine, and optimise your marketing and communications to deliver more impact and surprise the hell out of the competition.
But that definitely does not mean one size fits all. Model X allows us to:
dive deep into one specific area to make it work harder
create fresh new ideas for a product or sector with the potential to grow
map out an exciting future for your whole business, backed by a compelling brand story and multi-channel campaign.
Now you can access this big agency brainpower, track record and toolkit, for affordable fees and low overheads.
It’s your chance to have one of Europe’s most awarded creatives and smartest marketing strategists working directly for your business, on your specific brief.
CoEX offers a better client/ agency model. You get to work directly with our top team, drawing on all our knowledge and experience.
We pull in experts from our network, only when you need them. That keeps overheads low. It also removes the need for permanent offices.
Instead, we work closely with clients as part of their extended team. Delivering top quality solutions, and better value for money.
We’ve won awards, consistently every year for the last three daecades. Literally hundreds of awards, for creativity and effectiveness. Paul is one of the world’s most awarded advertising creatives. He has sat on numerous judging panels and had the honour of becoming the President of D&AD in 2010.
