When Andrew Pinkess and Paul Brazier met at AMVBBDO, they immediately recognised a shared commitment to excellence—but they had taken very different paths to get there.
Andrew, a strategist known for his precision and insight. Paul, a creative leader celebrated for bold, fresh thinking. They knew that the most powerful ideas happen when strategy and creativity flow seamlessly together.
CoEX was built on this belief: that real breakthroughs come from the perfect balance of strategic rigour and creative instinct. With decades of experience working with some of the world’s most successful brands, we now help businesses, charities, NGOs, and government bodies turn complexity into opportunity—delivering solutions that are both cost-efficient and high-impact.
Too often, businesses struggle to bridge the gap between strategy and execution. Marketing efforts become fragmented, messaging loses clarity, and opportunities slip through the cracks. Some organisations overanalyse and stall; others jump in without a clear direction—either way, the result is wasted time, wasted budget, and ideas that fail to deliver.
At CoEX, we solve this challenge. Our approach ensures every idea is built on deep insight, a strong strategic foundation, and bold creativity—turning vision into action and ambition into real results.
We help you:
·Think differently – Break through conventional thinking with fresh, insight-driven strategies.
Create impact – Develop powerful, integrated messaging that resonates and drives action.
Maximise results – Ensure every idea is not just innovative but commercially and socially effective.
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Paul Brazier & Andrew Pinkess
FOUNDERS
Andrew Pinkess
Founder & Strategy Lead
Andrew is a strategic problem-solver, with 25 years of experience running strategy, planning and strategic services teams. He has worked as CSO/ MD across brand, advertising, design, digital and consultancy, for agencies including AMV BBDO, and LBi. His client list covers more than 100 brands and businesses across B2C, B2B, Government and voluntary sectors.
He is a Fellow of the IPA, served on the IPA Council and co-chaired the Professional Development Group. Andrew is an Oxford grad with an MBA from Warwick Business School. He has four daughters and is a member of the Scotch Malt Whisky society.
Paul Brazier
Founder & Creative Lead
Paul is a creative problem-solver. He loves tackling creative challenges and never ceases to be amazed at the power of a good creative idea. He was formerly the Chief Creative Officer and Chairman of AMV BBDO the UK’s leading creative agency, and is one of the world’s most awarded creatives.
Throughout his career he has won Cannes Lions, pencils at D&AD and The New York One Show and numerous others. Paul is a former President of D&AD, and a voting member of BAFTA. He has a love for conceptual art and continues to create his own artwork and photography. Paul is married and has an 18 year-old daughter and a 15 year-old son, a dog and a cat.
This expansive view has given us detailed knowledge of the whole marketing and communications puzzle.
We know how everything fits together, but are not tied to one particular channel or skillset.
That means you can trust us to focus on what works best for you and your business.
How do we unlock these unique insights and creative solutions? We use our Model X approach to review, refine, and optimise your marketing and communications to deliver more impact and surprise the hell out of the competition.
But that definitely does not mean one size fits all. Model X allows us to:
dive deep into one specific area to make it work harder
create fresh new ideas for a product or sector with the potential to grow
map out an exciting future for your whole business, backed by a compelling brand story and multi-channel campaign.
Now you can access this big agency brainpower, track record and toolkit, for affordable fees and low overheads.
It’s your chance to have one of Europe’s most awarded creatives and smartest marketing strategists working directly for your business, on your specific brief.
CoEX offers a better client/ agency model. You get to work directly with our top team, drawing on all our knowledge and experience.
We pull in experts from our network, only when you need them. That keeps overheads low. It also removes the need for permanent offices.
Instead, we work closely with clients as part of their extended team. Delivering top quality solutions, and better value for money.
