One idea changes everything.
Here's the proof.
Feefo
A verified reviews platform. A sea of fake feedback. One colour that could change everything.
The Gold Standard.
Online reviews should help people make better decisions. Too often they do the opposite. Fake feedback, paid posts and bots have flooded the system. Feefo exists to fix this. Its reviews come only from real customers, verified through actual transactions. We took that integrity and made it visible. Feefo's signature yellow was reframed as something no competitor could claim. Not just a colour. A symbol of authenticity, transparency and trust. The campaign gave Feefo a clear visual and strategic edge in a crowded market. Yellow now stands for something more. It signals credibility to customers and a competitive advantage to the businesses who choose Feefo.
TSL
A precision engineering firm building the infrastructure of the fourth industrial revolution. And a story that deserved to live up to the ambition.
Building with Precision.
The essence was already there. We just found the words for it. TSL had grown from a modest UK construction firm into a global engineering partner delivering complex facilities across advanced manufacturing, data centres, food, logistics and pharma. What they needed was a story as precise as the work itself. One idea that aligned how TSL is seen with who they truly are. A belief in care, discipline and doing things properly. The new brand and creative platform has been rolled out across website, advertising, PR, tenders, vehicles, uniforms, buildings, signage and internal communications. Since we started working with them TSL has grown from a £250m business operating solely in Europe to a £1bn group active on four continents.
Dozens of member organisations. One urgent mission. No shared voice.
Feed the World Smarter.
After the 2021 UN Food Systems Summit, a new intergovernmental initiative needed an idea powerful enough to unite governments, aid agencies, scientists, local communities and funders behind a single purpose. Our ambition was to create the equivalent of Make Poverty History for food systems. A call to action that moved the conversation from the scale of the problem to the possibility of the solution. The platform has been adopted by the organisation and embraced by major partners. It is already driving systems change and encouraging more joined-up action across sectors towards the UN Sustainable Development Goals.
UNDP Food systems
A next-generation food park. A complex proposition. One idea to make it land.
Food Production Reimagined.
SmartParc brings manufacturers, suppliers and innovators together under one roof to cut food miles, reduce waste and lower energy use. The first site is open in Derby with tenants including Hello Fresh and Greggs. The ambition is 100 parks over the next decade. We carried out a strategic review, created the brand, logo, identity, tagline and campaign. A visual language that turned an industrial concept into an invitation. The new identity has been rolled out across corporate communications, brand film, website, signage, vehicles and clothing. Several new SmartParcs are now planned or under construction in Europe and North America.
SmartParc
A best-selling model. A relaunch across Europe. A limited budget.
Toughness Redefined.
One idea that could carry everything. Function and feeling. Product detail and emotional pull. It reflected the evolution of the car and the mindset of the people who drive it. Working with partner agency Liquid, we created a 60-second TV ad, a series of short films highlighting specific features, out of home and digital. All from the same thought, in the same voice, with the same visual logic. With limited spend the campaign delivered clarity and cohesion across diverse European markets and set a new benchmark for how Subaru presents the Forester in Europe.
Subaru Forester
Cofsa
A mindfulness initiative within the UNDP. A radical idea. A need to be taken seriously.
Awareness in Action.
Food systems can't be transformed by policy or technology alone. At the root lies a human challenge. How we think and feel about food shapes the outcomes we create. COFSA exists to bring that awareness into the work. We defined its essence, designed the logo, built the identity and gave it a voice. The result is a presence that feels calm yet purposeful, grounded yet forward looking. It reflects the clarity and compassion at the heart of the mission. COFSA has grown from a concept into a fully recognised part of the UNDP, building trust and partnerships across publications, events, social and web.
Art teacher Dot Claxton had a simple idea. Invite celebrities to draw a dove and auction the results for children affected by war. David Bowie drew one. Bob Geldof. Anthony Gormley. What started as a one-off fundraiser is now in its fourth edition and still growing.
Negative space made positive.
The identity needed to match the scale and emotional power of the cause. A dove and the silhouette of a child, fused through negative space. It works as a symbol and as a piece of art. Bold enough to earn public recognition. Quiet enough to carry the weight of what it represents. Doves for Peace continues to raise money for Save the Children, UNICEF and War Child, powered by the generosity of artists, public figures and people who believe in the role of art in building peace.
Doves for Peace
-
Paul Brazier & Andrew Pinkess
FOUNDERS
Andrew Pinkess
Founder & Strategy Lead
Andrew is a strategic problem-solver, with 25 years of experience running strategy, planning and strategic services teams. He has worked as CSO/ MD across brand, advertising, design, digital and consultancy, for agencies including AMV BBDO, and LBi. His client list covers more than 100 brands and businesses across B2C, B2B, Government and voluntary sectors.
He is a Fellow of the IPA, served on the IPA Council and co-chaired the Professional Development Group. Andrew is an Oxford grad with an MBA from Warwick Business School. He has four daughters and is a member of the Scotch Malt Whisky society.
Paul Brazier
Founder & Creative Lead
Paul is a creative problem-solver. He loves tackling creative challenges and never ceases to be amazed at the power of a good creative idea. He was formerly the Chief Creative Officer and Chairman of AMV BBDO the UK’s leading creative agency, and is one of the world’s most awarded creatives.
Throughout his career he has won Cannes Lions, pencils at D&AD and The New York One Show and numerous others. Paul is a former President of D&AD, and a voting member of BAFTA. He has a love for conceptual art and continues to create his own artwork and photography. Paul is married and has an 18 year-old daughter and a 15 year-old son, a dog and a cat.
This expansive view has given us detailed knowledge of the whole marketing and communications puzzle.
We know how everything fits together, but are not tied to one particular channel or skillset.
That means you can trust us to focus on what works best for you and your business.
How do we unlock these unique insights and creative solutions? We use our Model X approach to review, refine, and optimise your marketing and communications to deliver more impact and surprise the hell out of the competition.
But that definitely does not mean one size fits all. Model X allows us to:
dive deep into one specific area to make it work harder
create fresh new ideas for a product or sector with the potential to grow
map out an exciting future for your whole business, backed by a compelling brand story and multi-channel campaign.
Now you can access this big agency brainpower, track record and toolkit, for affordable fees and low overheads. ​
It’s your chance to have one of Europe’s most awarded creatives and smartest marketing strategists working directly for your business, on your specific brief.
CoEX offers a better client/ agency model. You get to work directly with our top team, drawing on all our knowledge and experience.
We pull in experts from our network, only when you need them. That keeps overheads low. It also removes the need for permanent offices.
Instead, we work closely with clients as part of their extended team. Delivering top quality solutions, and better value for money.
