CoEX creates ‘Gold Standard’ campaign for customer review specialist Feefo.

Feefo Press Campaign

CoEX is delighted to announce the launch of a fresh new brand campaign for customer review specialist Feefo, running in weekend editions of #TheTimes, #TheSundayTimes and #TheSun from late summer through to early autumn.
When Feefo invited us to create this campaign, we saw an opportunity to highlight the problem of rogue reviews, which often make online purchasing decisions so disappointing. It also allowed us to shine a light on Feefo’s superior review system, which only accepts feedback from verified customers, who have actually purchased the product or experienced the service (unlike some of their competitors!).
To bring this story to life, we took Feefo's signature block yellow and reframed it—not just as a colour, but as a symbol of excellence. Yellow became the "gold standard" in verified reviews, embodying trust, transparency, and authenticity. This simple shift became the foundation of an umbrella campaign that highlights Feefo’s unique position as the leader in genuine customer feedback.
The national press campaign is backed by new ‘Gold Standard’ content on the Feefo website, as well as updated direct/ online marketing materials. This showcases in more detail, how the Feefo customer review system delivers better value to both businesses and consumers. The Feefo marketing and design teams have been closely involved in making the campaign truly integrated.
As the top challenger in the reviews market, Feefo is setting a clear benchmark for what customer verified reviews should be. With this campaign, we aim to showcase why Feefo’s commitment to verified reviews makes it the ultimate choice for businesses and consumers alike.