Building Better Brands with Breakthrough Thinking

It’s been a busy few months for CoEX, so it’s time to update you on our latest news.  Lots of work on brand strategy, identity, creative platforms and communications for clients looking to launch, refresh, or accelerate their business or brand, using CoEX’s breakthrough thinking. 

True to our mission, all of this work has been for organisations wanting to combine commercial and operational success, with doing good for people and planet. Every project has involved some form of collaboration with clients, partners, or agencies.

Here are some highlights: 

·      Developing a brand and creative platform for a global inter-governmental organisation, looking to transform food systems; this project followed a major Food Systems Summit in New York in 2021, involving the UN Secretary General and many Heads of State.

·      This project focused on changing mindsets and behaviour through communications, and encouraging collaboration amongst donors, governments, partners, corporates and farmers, engaged in food systems transformation worldwide.

·      Creating a new brand identity and comms platform for COFSA (Conscious Food Systems Alliance), an international multi-stakeholder partnership, looking to use mindfulness to tackle difficult problems in food supply chains.

·      New brand identity and comms platform for Green Commodities Community, a global training and education organisation, spreading best practice on how to grow and trade more sustainably, particularly in developing countries.

·      Brand strategy, new logo, identity, and creative platform for SmartParc, an innovative sustainable food business park, which has just opened in Derby, with HelloFresh as anchor tenant. SmartParc is committed to reducing food miles, food waste, and energy costs through shared services. 

·      Working in partnership with the SmartParc leadership team, SEGRO property developers, CBRE real estate agents, and TSL construction to develop a clear positioning for SmartParc, based on Food Production Reimagined. 

·      Website and messaging refresh for technical contruction company TSL; honing their communications to blue chip clients/prospects in food, pharmaceuticals, high-tech, logistics, and data centres; partnering with digital marketing agency Engine Creative. 

·      In collaboration with Hunterlodge Advertising, we worked on a new brand positioning and creative platform for Queen Mary’s University London, based on bringing people together from diverse backgrounds and mindsets, to create fresh new thinking. 

·      Also with Hunterlodge, we helped to develop a new creative platform for a Middle East wealth manager wanting to build its ESG credentials and connect with next generation clients.

·      Plus ongoing pitches and new business development across a range of geographies and sectors, including art and culture, sustainable consumer goods and services, home interest, charities, etc.  

If you would like to know more about any of the above, or how we might be able to help you, please get in touch.