Strategy Needs Creativity to Drive Breakthrough Thinking

We love reading for inspiration from as wide a range of sources as possible, to find new ideas, which can really make a difference. But every so often you stumble across something which really seems to hit the mark. So big thanks to #AdamBrandenburger for his March/ April 2019 article from Harvard Business Review – Strategy Needs Creativity – which has been central to our thinking in setting up CoEX.