In the era of climate change, coronavirus, and social disruption, for the first time in 50 years, the idea of growth is coming under scrutiny. Historically, one of the few things that agency and client marketers could agree on was that they were all there to deliver growth.

We love reading for inspiration from as wide a range of sources as possible, to find new ideas, which can really make a difference. But every so often you stumble across something which really seems to hit the mark. So big thanks to #AdamBrandenburger for his March/ April 2019 article from Harvard Business Review – Strategy Needs Creativity – which has been central to our thinking in setting up CoEX.

It’s time to do something radical. We have a once in humankind opportunity. There have been 108 billion homo-sapiens that have walked this earth, and none have been faced with the multitude of challenges that we are faced with today.